Archive for July, 2012

Mobile Apps For Magazines Going Mainstream

The Association of Magazine Media commissioned a study among consumers who read theamm digital editions of magazines via mobile apps designed for tablets and eReaders.

The sample source for the study was a pool of more than 75,000 consumers that were pre-screened for their ownership of mobile devices and their use of magazine-branded apps. 1009 people completed the survey, which took place in November 2011.

Some of the findings suggest the following:

Publishers and content producers need to understand that as digital technology evolves, it is becoming more apparent that smartphones and tablets play increasingly different roles in consumers’ lives. According to the survey, 68% of tablet owners have been reading or viewing publications on their digital devices for less than one year, while 32% of respondents have been e-reading for one year or more.

People consume information in different ways based on where they are and what they are doing at a particular time. It is clear that time, location and device are the key attributes behind consumers’ daily media use. Smartphones have become critical to functioning in daily life while tablets are considered to be vehicles for entertainment and media.

Consumers use their smartphones and tablets in tandem with traditional print media to multitask; for example, when reading traditional print media in a casual setting, many smartphone users also check email, shop online, peruse social media, and browse the internet. Tablet owners listen to music while reading print. Tablets are becoming sophisticated e-reader devices and as they become more versatile and intuitive, consumers will make the switch from print to digital. This assumes of course that digital content improves and enhances the reading experience.

12% of respondents say that they are reading more copies of printed magazines since they began reading digital magazines, 48% say that they read fewer print copies and 40% say that they read the same number of print publications as they did before they began reading in digital form. 46% said that they are reading more total magazine issues than they did one year ago.

It appears that people still remain loyal to the brands that they like and will continue to consume that content across platforms as long as the experience is satisfying. Consumers who subscribe to print editions of magazines are willing to pay for the digital experience if it is worthwhile.

If you are interested in making the transition from print to digital for your business publications, we can get you there. Check out what has to offer.

e Association of Magazine Media commissioned a study among consumers who read the digital editions of magazines via mobile apps designed for tablets and eReaders.


iPad Offers Great Reading Experience

By all accounts, the iPad should provide a great reading experience. After all, the device has so many great features, including full-screen views, instant page-turns, accurate color reproduction, fast zooming and font adjustment, instant bookmarking, and all the interactive extras you can imagine. The problem is that the iPad is just a vehicle. It’s what is (or is not) available to read on it that is the problem.

When the iPad arrived just over two years ago, it was immediately regarded as a means to save the faltering print publishing industry. The iPad has done wonders for digital newspapers, novels, and textbooks, but the same can’t be said for magazines, and though Apple’s Newsstand initiative continues to improve, the user experience is not up to par for a number of reasons.

Apple has long had an uneasy relationship with the publishing industry. It took months for the two sides to agree on terms to sell magazines on the iPad after it debuted. Publishers were reluctant to give Apple the high cut of sales that it demanded. Traditional publishers don’t have confidence in the iPad platform. Everyone understands that Newsstand is not going away, but more choices and competition are needed. The limited selection and underwhelming Newsstand offerings seem to indicate so.

Now is the time to offer compelling, quality digital magazines. Publishers are eager to push into the digital arena at a time when print circulation is falling. Recent Audit Bureau of Circulations data states that digital magazine circulation is now more than 3.1 million. That’s still a very tiny fraction of overall circulation, but it’s a huge potential growth area and a recent study from the Pew Research Center’s Internet & American Life Project found that tablet and e-reader ownership went from 18 percent of the U.S. population in mid-December 2011 to 29 percent in January 2012.ipad-app-300x205

Consumers want digital magazines that are customized for a platform, taking factors like screen size into account. To that end, has developed the perfect publishing solution, using PDFs with additional features to customize a digital edition.

Because the dream of a digital newsstand took so long to come to fruition, most publications already offer some sort of tablet app in Apple’s Newsstand, with varying degrees of quality and features. is a very good digital Printstand. The idea behind is to give tablet users one centralized place to access magazines, replacing the current system whereby users must surf from site to site to access the titles they want. Customers are willing to pay for content and convenience, and they’re especially willing to pay for a seamless, enjoyable experience. and are two solutions for a successful digital magazine experience.

A Successful Digital Publication Looks Like This

The market for digital content is in its infancy and is rapidly changing along with the technology that is driving it. Until recently digital publications and magazines in particular were not serious competitors to their print counterparts. The earliest examples were just print magazines scanned into .pdf documents, and they were completely static. No hyperlinks, no videos, no additional information, no nothing. Even the format was all wrong.

The first digital magazines were only available to be read on a computer screen, and were at odds with the traditional reading experience. Before, when you wanted to read a digital magazine you had to lean forward towards the computer. Ideally when you read a magazine you are reclining in a comfortable position. The introduction of the tablet computer has changed everything. Sure, the smell of a fresh, glossy paper is wonderful, but if you already have a digital device would you not want to read your favorite magazines on it?

Now that there is hardware available which enables us to enjoy the physical reading experience, it is time to use the latest software to catch up and make the intellectual experience wonderful as well. Publications must be formatted to work well with and take advantage of the available hardware. The original specifications for books were dependant on printing machine and papermaking capabilities. Those restrictions no longer apply.lookslike

Reading a digital publication is not the same as the linear experience of reading a printed work. People jump around and click all over the place, not necessarily reading things in chronological order. Digital publications can take advantage of this by strategically placing hyperlinks, photos and advertisements. Optimal placement can be ascertained by using another fantastic perk of the digital format; back-end statistical tracking!

No one wants to read a 100-200 page digital magazine. Readers need to be engaged in what they are reading, and you need to find creative ways to keep their interest. The time spent reading a digital publications is often far less than for printed versions, but the effect can be the same. Pertinent, interesting content is key. Less really is more.

Technology will always be changing, and so too will the ways we create and share our stories. It is important to understand that whatever you publish will have to be adjusted for where it will end up. Where it’s being featured, promoted, linked from and shared all must be taken into consideration.

To wrap up, you must make sure that your digital content is unique, original and interesting enough so your audience engagement can be sustained. Give them something they can’t get from a print product. can help you do just that.