Archive for September, 2012

Digital Magazine Apps Evolve With Phones & Tablets

When tablet use exploded in early 2010 thanks to the introduction of the iPad, the possibilities for digital magazines seemed endless. Here was a new (again) format seemingly made for reading image-and graphic-intense periodicals. Very quickly loads of apps appeared, catering to what was assumed was every want and need of the magazine buying public. This is proving easier said than done.  Monetizing the digital model has proven more difficult than at first thought, and the publishing industry is still finding its way.digital-magazine-apps

An interesting development in the digital publishingsphere is the renewed interest in the smart phone. Initially the small screen size of the handheld devices made it difficult to replicate the comfortable magazine reading experience. The apps that were being developed for smartphones were mostly games and utility apps. That is now changing. The trend seems to be to adapt full magazine editions for smartphones. Many publishers are now using smartphone as the platform to launch full digital editions.

This shift is of course in response to the marketplace. The ad market for digital products is exploding, as evidenced by Facebook’s growth on mobile devices. It is being predicted that advertising will surge on the smartphone format over the next few years. This is a growth avenue that must be explored. The small size of the smartphone, which used to be considered a handicap, is now understood to be its very asset. A phone is carried with you at all times and can be used anywhere.  An iPad, or even a smaller tablet, still won’t be something to be taken everywhere you go.

The iPhone, and smartphones in general, reach a much larger audience than do tablets. As long as publishers can create a good experience for readers, magazines made for smartphones have the potential to make a big impact on the market. The challenge is providing a good product and content on a screen that is only a few inches square.

Turn-page.com has what you need to take your publications across platforms, from computer to tablet to smartphone. Let us show you how.

Digital Publishing Software: Features vs Function

The challenge for publishers and app developers in the digital publishing industry is to create a great user experience on an ever-shrinking screen. Even though tablets are getting smaller and smart phones are getting larger, the luxury of working with a 10” x 12” page is a thing of the past.

Shrinking existing print pages to fit the screen is not a satisfactory solution. Readers want their magazines to be a convenient, enjoyable experience. Pinching and zooming is far too much work. What is needed to give your customers a positive digital experience is interactivity and value-added features. Static text is unacceptable. The capability exists to add slide shows, GIFs, audio segments, etc. and the possibilities are endless. For example, with the use of headphones the reader can physically interact with a publication when reading about a new exercise program or position. They can listen to instructions and act them out. They can even use the smartphone to listen to music while doing the exercises. Talk about a complete experience! In terms of extending the experience of a story, the sky is the limit. Each magazine can offer interactive features that suit their audience’s needs and takes advantage of the opportunities allowed by smartphones.

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A big issue, (no pun intended) is space. Each magazine’s app uses memory. Then, individual issues can run as large as 500MB when they are ad or feature dense. They take forever to download too. These apps have to trim the fat, and it shouldn’t be at the expense of video or good images, which leaves design. Layout and format must be created differently, intended for the small screen.

There are many things to consider when creating a digital publication, whether from scratch of adapting a print version. Turn-page.com can assist you with everything that you need to create a successful digital publication.