Archive for May, 2013

All About Tablet Users – Knowing Your Customer

The Online Publishers Association in partnership with Frank N. Magid Associates, Inc. published A Portrait of Today’s Tablet User Wave II in June of 2012 to gain insight into tablet user’s habits, including how they feel about digital advertising, what digital content they are willing to pay for, and how much money they spend using their tablets.

It’s well known that tablet usage is increasing exponentially and that mobile devices have become an integral part of people’s lives. The opportunities for increased revenue are great, and a few of the findings of this study are especially interesting for digital publishers, including:

- Tablet users have an appetite for paid content.

- After seeing tablet ads, tablet users are driven to actions.

- Tablet content purchasers and cross-platform tablet users are more positive about tablet ads and are more likely to purchase products from their tablets.

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In 2012 more than 74 million people identified as tablet users, and the numbers for 2013 and beyond are even greater. In addition, tablet users are increasingly more satisfied with their user experience, which in turn leads to increased and more varied demands for apps. Advertisers should be made aware that tablet usage is becoming more evenly split among males and females, and the trend is towards older users with higher than average household incomes.

Another finding that is particularly interesting to digital publishers is that the number of people using tablets in 2013 is predicted to be over 117 million users.

Talk to us about positioning your company to take advantage of this enormous potential.

mediawiremobile.com

The MediaWire Solution

Publishers competing in the new digital landscape must recognize the need to expand the options available to their subscriber base.  New product features and an engaging reader experience are required in order to compete. Investing now in digital publishing will enable publishers to maintain their readership levels and advertising base.

Advertisers are asking for more features, and the competition for their dollars is fierce.  Publishers must ask specific questions when working with tool creators in order to offer a product with a competitive edge.

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MediaWire focuses on supporting publishers in delivering digital content while continuing to maintain existing print revenues. We have created a system that produces better deliverability, ease of use for the publisher and reader, and additional advertiser revenue.

Print readership is in decline across the industry.  Publishers are barely maintaining revenue by trying to incorporate new digital technologies into the mix for their advertisers.  Advertisers are looking for more information, more options and more value-added features to reach their target audience. There is a great need for a complete digital solution. MediaWire is that solution.

mediawiremobile.com

 

A Look at the Google/Apple Rivalry

Google Play looks like it will pass the million-app mark in June, according to new data from The Sociable.

Apple and Google have been playing the numbers game about iOS and Android for years.

The Sociable estimates that Google Play now has 800,000 apps and is growing faster than the iOS app store. This may not matter very much to smartphone owners, but it is an indication of Android’s continued growth.

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The consumer is always the winner when you have choice in the marketplace. Competition drives innovation. Consumers have a much wider choice of Android-driven products compared to Apple iOS products, and not all smartphones are the same. How an app works under a particular OS is extremely important. The apps are the tools, and these tools work differently under the different operating systems.

In research conducted from mid-November 2012 through mid-February 2013, Kantar Worldpanel Comtech showed sales of all Android phones outpacing the iPhone; 52.1 percent to 43.5 percent.

Statistics tell multiple stories, though…

NetMarketShare publishes monthly stats on which browsers and operating systems are being used on the Net. Its report for March 2013 says that among mobile devices, iOS is ahead with 60.1 percent share. Android lags behind at 24.9 percent. Given that there are more Android devices out there, the data suggests that iOS users are disproportionately active online.  Conversely, StatCounter, which does a similar study, presents numbers that are completely different than NetMarketShare’s. Its figures for March show Android usage easily outpacing iOS. The two organizations’ methodology may be radically different, but the disparity is a reminder that it’s risky to draw conclusions from data that you are unfamiliar about.

mediawiremobile.com

Technorati Post – Taking the Middleman out of Mobile Publishing

MediaWire revealed to TechCrunch, a series of new tools for publishers to take their publications directly to readers instead of using third-party tools. MediaWire Mobile allows print publishers to publish digital editions to both Apple and Android OS’s using a single file, a PDF for example, and also comes with social login features, mobile analytics and reader registration data insights.

What this does is allow publishers to get one step closer to their readers instead of having to rely on middlemen, or third-party newsstands, who typically charge fees and make consuming content more expensive for both publishers and readers. The cross-platform solution supports iOS and Android devices with Windows and Blackberry options in development. MediaWire Mobile allows publishers to create digital editions of their publications and also list those editions directly on Google Play or the Apple Store.

technorati_logo3“MediaWire Mobile is a seamless method for bringing print magazine titles to today’s mobile device user. In one fast and affordable solution, publishers can maintain and develop their brand, their unique look, and their readership,” said Clifford Hoffer, CEO of MediaWire. “We believe our customers, rather than their service provider, should develop and cultivate a relationship with their subscriber base — which is why we not only provide access to all available statistical information, but also pass the lion’s share of the subscription revenue on to the publisher.”For users who register using their Facebook accounts, and a recent study done by Blue Research and Janrain shows that 77% prefer social login (like Facebook’s), an additional level of insights will be provided. Things like geography, reader habits, interests, demographics and more.
MediaWire claims to be affordable for any publisher, and comes in three editions to meet the needs of weekly, monthly or quarterly publishing schedules, and daily and custom options for publishing are also available at their website

http://technorati.com/technology/it/article/taking-the-middleman-out-of-mobile

http://mediawiremobile.com