Archive for October, 2013

Are We Entering the Age of Digital Book Subscription Platforms?

Whether it is the Folger Shakespeare Library’s collection or San Antonio’s BiblioTech, hallowed institutions are making that switch to a digital platform and beginning to have dominance over their respective market. Digital subscription platforms, such as Netflix or Spotify, are all the rage. Several institutions, however, have yet to catch on, thinking that digitization is merely a fad or that customers will move on. How wrong they are!

For the past few years, the world’s largest book publishers have refused to sign up with digital book subscription platforms like Oyster Books and Scribd. Signing up with these services, in their publishing eyes, was not necessarily the right move to make in terms of profit. So, of course, these subscription platforms have suffered because of it. Without the assistance of major publishers, these platforms don’t have access to a plethora of titles, which is a main reason why digital book subscription platforms haven’t reached the success of something like Netflix. That may soon change with recent news that HarperCollins has reached a deal with San Francisco’s Scribd.

In the article, “Big publishers take fresh look at digital book services,” Robert Budden of writes, “Some book analysts see this as a milestone for the sector, bringing valuable content to these platforms and with it the likelihood of renewed interest from consumers” Are these book analysts correct? Have we indeed reached a milestone? The reason for this belief is that HarperCollins would not have reached an agreement if it didn’t mean some kind of revenue flow for the company. Hopefully the agreement will set the precedent that other big book publishers will follow.


Is it all about money though? Yes and no. According to Charlie Redmayne, HarperCollins UK chief executive, the deal agreed upon “should protect the interests of authors and publishers.” This is obviously a good thing, as we need to protect the artists that produce our much beloved works. HarperCollins has started to see the possibilities of a digital platform service as a way to grow even more, for both the author and the publisher. Finally! HarperCollins has found a model they are comfortable with using. Other publishing companies are sure to follow. What do you think?

Big publishing companies are taking the digital plunge, and so should you. It’s time to digitally publish those magazines, newspapers, flyers, catalogues, books and promotional booklets you own. MediaWire™ will open your eyes to a world of possibility and accessibility!


Going Digital with William Shakespeare

The whole world has, for lack of a better, gone digital. This isn’t a chameleon shift either. For many companies and people, it is a permanent change, as permanent as evolution. In fact, it is a lot like evolution – a digital evolution. Browning your neighborhood newsstand is proof enough. Most of those magazines have gone digital or, at least, have a digital counterpart to their print version. The ones who haven’t “gone digital” will soon have to, if they want to maximize sales and exposure. Going digital is necessary for simply surviving and thriving. Even writers from the 16th and 17th centuries are digitizing themselves and their work.

The Bard of Avon has undergone the transformation. “The Bard of Avon,” you might be saying to yourself, “Who’s that?” Well, this line should ring a bell – “We are such stuff as dreams are made on, rounded with a little sleep.” Yes, that is from The Tempest and we’re referring to William Shakespeare. While the Bard’s work has long been available online and on smartphones, the largest collection of his work will soon evolve and be available to the masses.

In the article, “Folger Shakespeare Library’s collection going fully digital,” the BBC reports, “Next month, the Folger Shakespeare Library in Washington DC will release a series of apps that will broaden access to thousands of original books and manuscripts from Shakespearean England.”

William Shakespeare crop

Students, teachers, researchers and other interested parties will have a wealth of material just a click away, through apps. We’re not talking just the plays, but the actual manuscripts themselves in addition to out-of-print books and first editions. It is a remarkable collection, sure to make every Shakespeare fan drool all over their smartphones – a Shakespeare library in the palm of your hand, at the bottom of your pocket! You can’t beat that.

If the Folger Shakespeare Library is doing it, why aren’t you? Do you or your company have the need to digitally publish magazines, newspapers, flyers, catalogues, books or promotional booklets? At MediaWire™, we make it possible for any paper content to be transformed, also offering a way to track the habits of your readership and clients. So, what are you waiting for? Shakespeare is doing it! After all, we are such stuff as digital dreams are made on…


Statistics You Can Use

* A majority of mobile device owners wake up each morning and immediately grab their smartphones to check for new emails or see the weather forecast, new research shows.
A study by cloud testing service Soasta ( revealed that nearly 70 percent of U.S. smartphone owners grab their device first thing in the morning and check to see how many new emails arrived while they were sleeping.
Checking the weather forecast and seeing if any new Facebook or Twitter messages arrived are also popular activities among smartphone owners every morning. The research shows that 45 percent of those surveyed check a weather app when they awake each day, and 40 percent review their social media accounts via their phone.

* There was moderately encouraging news for consumer magazine publishers this week with the release of third-quarter ad numbers from the Publishers Information Bureau, which showed the erosion of print ads is slowing while tablet ad units continued their surge.
In the third quarter, print-ad pages dropped only 1.8 percent compared to the year-ago quarter, according to PIB, while tablet ad units in the same period jumped 17.5 percent.
Year to date, print ad pages are still down 3.8 percent compared to the nine months a year earlier. The tablet market jumped 22 percent in ad units in the year-to-year comparison.

* Falling demand from consumers and advertisers has damaged the Magazine and Periodical Publishing in Canada industry. Consequently, revenue has declined at an average annual rate of 3.1% in the five years to 2013. This is because consumers have increasingly opted for digital products rather than printed magazines and periodicals. Digital products have increased in popularity as mounting internet speeds, and the widespread adoption of smart phone and table devices, has amplified the accessibility and convenience of retrieving online content.
* The number of fixed broadband connections has increased 3.8% annually, while the amount of mobile telephone subscriptions has grown 6.2% in the five years to 2013. Industry operators have only slowly recaptured some lost revenue with digital offerings of magazines and periodicals. Moreover, declining consumer demand for periodicals and magazines has caused revenue from advertising to decline as well, given that the value of advertisements is dependent on the audience reached. In 2013, revenue is expected to continue decreasing at 2.4% to $2.2 billion. Read more at

Mobile Phone Used in The Morning