Archive for November, 2013

Building Digital Relationships

Whether publishing books, magazines, newspapers or professional or scientific content, today’s publishers are acutely aware of the dramatic shift in the way that readers now consume content.

The challenge remains – how to capitalize on that shift? How do publishers monetize content and increase revenue?

Statistics from many sources show that a majority of internet-using Americans will own a tablet in the near-term, and the majority of current users have purchased digital content (this is in addition to those who purchase digital content on PCs, Macs, TVs and game consoles).
For all publishing companies, the online/digital world presents tremendous opportunity, and the organizations that will be successful and dominate this space are those primed to adopt a new approach to digital commerce.

As publishers move in greater numbers to digital distribution, they will have to transition to more structured content creation and management in order to drive distribution to various consumer devices.

Many publishers do not yet realize that the transition to structured content also opens a whole new world of commerce opportunities: opportunities to cross-sell content, products, and services to readers, and to do so in a way that increases revenue over time by leveraging an increased understanding of customers’ consumption habits. The built-in analytics capabilities in the Turn-Page solution enable publishers to collect the data they need to make informed decisions about their customers and how to address their needs.

The new digital publishing landscape requires a future vision of back-end commerce technology.

It is possible for publishers to build all this new capability from scratch, but it is much more productive to start with a solution that delivers product information management, merchandising, personalization, etc. to enable the creation of relationships and user experiences that your customers seek, and – most importantly – the architecture and flexibility you need to innovate and differentiate. We can help. Ask us how.

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Digital Content Marketing

The Mequoda Group LLC has just published their white paper Digital Content Marketing Strategy, which can be downloaded in its entirety from www.mequodafree.com. It contains some very interesting information about digital content marketing trends as well as what goes in to creating and implementing a complete content marketing strategy.

It goes without saying that the last decade has seen major upheavals and dramatic change in the publishing industry as a whole, and in magazine publishing in particular. Publishers and content providers have had to reevaluate, reconfigure and replace their marketing practices in order to not only increase their customer base, but just to maintain the customers that they already have.

Any fundamental change, no matter whether in business models, social policy or personal experiences is uncomfortable, but many times doing nothing and remaining static is not an option. So it is in the publishing industry today. Within the last decade or so, the previously unthinkable strategy of giving away content for free has become routine, and it has opened up opportunities for publishers to charge for more premium (hence more valuable) content and create entirely new revenue streams.

Producing and/or distributing premium content comes with both pros and cons. Publishers must decide exactly what information will “hook” their audience then they must make the decision to give it away in the hopes of getting the customer to buy the complete experience. It’s a fine balancing act to decide what information to charge for and what to give away for free.

Publishers of magazines and newsletters have seen the most gains from digital distribution, but the numbers are still small. The percentage of total sales from digital products is expected to increase exponentially as tablet use increases. The increasing availability of apps for smartphones is also accounting for the increased adaptation.

According to the Mequoda report, there are six important elements needed to produce good, effective, marketable content. They include good storytelling, custom content, and proficient writing and editing.

Other fundamentals have not changed, such as the need for a deep understanding of who the client is and what their needs are, as well as understanding what experience the client is looking for. This includes knowing that today’s technology users are sophisticated seekers of information who demand trusted sources.

If you would like to discuss content marketing, let us know. We can help get you there.

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Going Digital Helps the Community

The world is changing, as fast as some shooting star, and many people are feeling left behind in the dust. No better do we see this than in the digital sphere where jobs and things are digitizing at a rapid rate – books and magazines, for one thing. Libraries are making that same transition and, in the process, demonstrating that when you evolve with technology, the possibilities are truly endless.

Have you heard of BiblioTech? It’s a new library in Texas, library being a very loose term here. It is reportedly the first “bookless library” in the country, its catalog having up to 10,000 e-books. More importantly, however, is its service to the community, as it provides the Internet and a wealth of easily accessible knowledge to a one of San Antonio’s low-income neighborhoods.

In the article, “The first bookless library: BiblioTech offers only e-books,” Julianne Pepitone of Money.cnn.com writes, “BiblioTech opened its doors Sept. 14 on the south side of San Antonio, a mostly Hispanic neighborhood where 40% of households don’t have a computer and half lack broadband Internet service.”

The 4,800-square-foot BiblioTech is sure to be a community center, a hub where families can gather with their kids to read books and engage in other fun activities. Students can come and utilize the Cloud Library service to work on papers and do research. With the plush chairs and inviting atmosphere, BiblioTech oozes a sense of comfort that is infectious. In some ways, it’s like a digitized rec room.

If you have the need to digitally publish magazines, newspapers, flyers, catalogues, books or promotional booklets, there’s no better time than now. BiblioTech will be the first of many, so you should be prepared. With MediaWire™ at your side, you’ll never be left behind in the dust.

Source: http://money.cnn.com/2013/10/08/technology/innovation/bibliotech-ebook-library/

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Interactive, Innovative, Immersive

When one goes digital, it doesn’t simply mean that an industry or person is embracing a new form of technology, it is a conscious life choice that suggests a willingness to innovate and self-improve. One such product is the e-reader, which puts the wonderful world of literature in the hands of the reader. The reader is in control – not the book, not the publisher. Every day, it seems as if the reader is gaining more and more power.

The e-reader has gone through much change since the Kindle burst onto the scene a few years ago with much excitement. In particular, readers and consumers were fascinated by the possibility of e-ink, a type of electronic paper used in e-readers primarily. E-ink offers the promise of interactive text. Imagine placing your finger on a particular word and having that take you to a particular image or something else that enhances the reading experience. While this has been explored slightly, the process of inky interaction is still improving. Let’s look at Inkling.

Inkling is a digital publishing company that has come up with software – Inkling Habitat – that can create gorgeous interactive editions of numerous reference titles. The company, in other words, is redefining what it means to be an e-book. When you have an Inkling Habitat product in your hands, you are not simply looking at a book, but a living, breathing creature.

In the article, “Inkling’s E-Books Put the Consumer in Charge,” Taylor Casti of Mashable.com writes, “With Habitat, teams collaboratively create content for any Apple device. Editors convert text and images from the original printed version of the book into digestible chunks of information, which designers and developers then format into beautiful “cards.””

The software allows developers to build a reference book in a very collaborative and organic fashion that is not only interactive, but also immersive. Once something is created, content and indexes can be searched on Google and other search engines. It is a reference book that jumps from platform to platform – almost like a real-life educational choose your own adventure book.

Inkling Habitat has taken reference books to a completely new level and the big publishers like Pearson, McGraw-Hill and Elsevier are taking note. Imagine what can be done to you and your company’s magazines, newspapers, flyers, catalogues, books and promotional booklets? MediaWire™ can make that happen!

Source: http://mashable.com/2013/10/26/inkling-ebooks/

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