Author Mediawire Press

Technorati Post – Taking the Middleman out of Mobile Publishing

MediaWire revealed to TechCrunch, a series of new tools for publishers to take their publications directly to readers instead of using third-party tools. MediaWire Mobile allows print publishers to publish digital editions to both Apple and Android OS’s using a single file, a PDF for example, and also comes with social login features, mobile analytics and reader registration data insights.

What this does is allow publishers to get one step closer to their readers instead of having to rely on middlemen, or third-party newsstands, who typically charge fees and make consuming content more expensive for both publishers and readers. The cross-platform solution supports iOS and Android devices with Windows and Blackberry options in development. MediaWire Mobile allows publishers to create digital editions of their publications and also list those editions directly on Google Play or the Apple Store.

technorati_logo3“MediaWire Mobile is a seamless method for bringing print magazine titles to today’s mobile device user. In one fast and affordable solution, publishers can maintain and develop their brand, their unique look, and their readership,” said Clifford Hoffer, CEO of MediaWire. “We believe our customers, rather than their service provider, should develop and cultivate a relationship with their subscriber base — which is why we not only provide access to all available statistical information, but also pass the lion’s share of the subscription revenue on to the publisher.”For users who register using their Facebook accounts, and a recent study done by Blue Research and Janrain shows that 77% prefer social login (like Facebook’s), an additional level of insights will be provided. Things like geography, reader habits, interests, demographics and more.
MediaWire claims to be affordable for any publisher, and comes in three editions to meet the needs of weekly, monthly or quarterly publishing schedules, and daily and custom options for publishing are also available at their website

http://technorati.com/technology/it/article/taking-the-middleman-out-of-mobile

http://mediawiremobile.com

Folio Post – MediaWire Aims Services at Mid-Market Mobile Editions

There’s a wide range of service options for publishers to create and distribute mobile and tablet editions of their magazines—and along with that is similar range of pricing models. MediaWire, a Montreal-based digital magazine and app producer, is  launching its MediaWire Mobile product, which sets its sights squarely on the mid- to smaller-market publisher with, says MediaWire CEO Cliff Hoffer, a simplified pricing plan.

MediaWire currently supports iOS and Android devices and will soon add Windows and Blackberry compatibility and publishes mobile editions for about 1,000 titles.

Folio

“There a lot of great products out there, but they take the lion’s share of the subscription revenue,” says Hoffer. “Most goes to the provider and the publisher also has to pay a lot up front.”

Magzter, another digital newsstand provider that’s recently been marketing heavily in the U.S., charges a 50/50 revenue share, for example. That company has recently signed on Hearst and Newsweek.

Hoffer explains that MediaWire’s pricing model is based on a monthly fee set-up: Quarterly pubs pay $199 per month; monthlies pay $299; and weeklies pay $499. File uploads (pdf) include up to 100 gigs each in that price with overages charged at 50 cents per gig.

He points out that there are no newsstand listing or upfront fees and no revenue shares—fee structures more common among the other mobile edition and newsstand services. “We’ve seen that most publishers—small to medium—don’t have a big chunk of money up front to spend on this. They’re more comfortable with a monthly recurring fee, they can set their budgets going forward.”

Included with the service is an analytics package that lets the publisher collect data on usage, downloads and sales info. “We manage all the statistics in one spot, it’s the first thing everyone asks for,” says Hoffer.

http://www.foliomag.com/2013/mediawire-aims-services-mid-market-mobile-editions

http://mediawiremobile.com/

TechCrunch Post – MediaWire Mobile Helps Print Publishers Build Apps Affordably

There’s been a lot of excitement around the possibilities that smartphones and especially tablets offer to traditional publishers, but they also present a big challenge — the costs are often too high, said MediaWire CEO Clifford Hoffer.

That’s why MediaWire is launching a new product called MediaWire Mobile, which allows publishers to launch their own branded apps on the Apple Store, Google Play, and the Apple Newsstand. To release a new issue digitally, they just upload a single file. Pricing is based on the publication frequency, starting at $199 per month (for quarterly titles). And MediaWire doesn’t take a cut of the subscription revenue.

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The company had previously offered a product specifically for launching apps on iOS. The new MediaWire Mobile is cross-platform, Hoffer said — as noted above, it supports iOS and Android, plus Windows and Blackberry are also under development. Eventually, MediaWire plans to merge this with its desktop product, so you can start reading an article on your computer and then continue on your phone after you head out on your commute.

Other startups like Onswipe have tried to tackle the cross-platform problem by creating mobile web experiences, but Hoffer argued that “the native experience is still the best way to appeal to the user and keep them engaged.”

He also acknowledged that MediaWire Mobile doesn’t have “a lot of bells and whistles and stuff,” but it’s not just presenting readers with a PDF, either. Publishers can add hyperlinks, YouTube videos, bookmarks, and social-sharing features. Behind the scenes, they get access to analytics with information like subscriber reading habits, geography and demographics. Over time, Hoffer said he also wants to expand MediaWire Mobile’s ad targeting capabilities.

There are about 40 new MediaWire Mobile apps in development, he said.

http://techcrunch.com/2013/04/17/mediawire-mobile/

http://mediawiremobile.com

Adotas Post – AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

MediaWire, an interactive media applications company, recently announced the availability of MediaWire Mobile, a powerful new service for print publishers who wish to circumvent third-party newsstand listing fees and take their publications directly to today’s mobile readers. Affordable enough for any publisher, MediaWire Mobile, a cross-platform solution supporting iOS and Android devices (Windows and Blackberry under development), also offers a range of analytic tools that help publishers and advertisers to better understand subscribers and create exciting new marketing opportunities.

adotas

http://www.adotas.com/2013/04/afaik-adtruth-inneractive-pubmatic-lotame-shift-brainshark-mediawire/

http://mediawiremobile.com/

 

USA TODAY Post – MediaWire: Publish your own digital magazine

IPad owners will likely tell you their tablet is ideal for reading electronic books, magazines and newspapers – and a new app serves as both a digital newsstand and publishing platform.

Similar in concept to Apple’s Newsstand app and Zinio, MediaWire houses dozens of publications – free and subscription-based – that appear on the app virtually the same day as the paper version hits newsstands.

Swipe left or right to peruse the list of publications, tap to download the ones you want to read, and the magazines, journals and newspapers appear under the My Library tab. You can also do a search by keyword or browse by category.

usatoday

While MediaWire doesn’t have as many well-known publications as Newsstand and Zinio, most of the selections are free to download. This includes Engage, Franchise Buyer, b2b magazine, BMW ON magazine, Discover Your Broadway, Homes Plus or Desert Golf. Readers can also share publications with friends through social-networking sites, such as Facebook, Twitter and LinkedIn.

More than 1,000 free and paid publications are available to date; paid publications are purchased through an iTunes account.

Anyone can create digital editions of their content – be it books, magazines, newspapers, journals or brochures – in less than an hour, which is a lot quicker than competing digital newsstands, says MediaWire. A secure Web portal with e-commerce support (set your own price) is used by people or businesses to publish content for iOS devices, including the iPad.

Support for Android, Windows Mobile and BlackBerry is also coming by mid-2012.

MediaWire says publishers simply log into the portal, upload the PDF file, and their publication will be live within the app soon thereafter. If the publication is free, it’ll take under an hour to be published. If there’s a price tag on the download, Apple needs to approve it, which could take a few days to be live in the app.

The cost to publish content varies, says MediaWire, but starts at about $100 per upload. If it’s a paid publication, the publisher gets 60%, Apple takes 30%, and MediaWire gets 10%.

Along with simply digitizing text and photos, the publishing tool lets you add Web links, videos, audio and other interactive content, if desired. After it’s published, you can see sales info (broken out by day, week or month), as well as the geographic location of users and the device they’re using.

One of the shortcomings, however, is the success of the publication hinges largely on the popularity of MediaWire as a newsstand app, and because it doesn’t have as many mainstream offerings as Zinio and Apple’s Newsstand, this could be an issue. A publication can choose to advertise its availability and point to the app, of course, plus publications can also create their own stand-alone app through MediaWire, says the company.

http://content.usatoday.com/communities/technologylive/post/2012/03/mediawire-publish-your-own-digital-magazine/1#.UYPYR8p37kb

http://mediawiremobile.com/

thestar.com Post – MediaWire app lets you publish a digital book

A new app from a Montreal company called MediaWire turns your iPad, iPhone or iPod touch into a device that can publish books, magazine or newspapers.

It’s similar in concept to Apple’s Newsstand and the popular Zinio app, but MediaWire offers a quicker, easier and less costly publishing solution.

You log on to a secure web portal, upload a PDF file and the publication will be live within the MediaWire app. If the publication is free, it’ll take under an hour to be published. If there’s a cost, Apple needs to approve it, which could take a few days.

Along with digitizing text and photos, the publishing tool also lets you add web links, videos, audio and other interactive content, if desired.

After your materials has been published, you can see sales info (broken out by day, week or month), as well as the geographic location of users and the device they’re using.

Related: Map publishers facing a rough road

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For those who like to read digital books, magazines and newspapers, MediaWire houses dozens of publications – free and subscription based – that appear on the app virtually the same day as the paper version hits newsstands.

Once you open the app, swipe left and right to peruse the list, tap to download the ones you want to read, and the magazines, journals and newspapers appear under the My Library tab. You can also do a search by keyword or browse by category. Paid publications are purchased through one’s iTunes account.

MediaWire doesn’t have as many well-known publications as Newsstand and Zinio, but at least most of the selections are free. Readers can also share publications with friends through social networking sites, such as Facebook, Twitter and LinkedIn.

Related: Publishing: How Jack McClelland’s country vanished

The lack of high-profile magazines, means fewer eyeballs than Zinio or the Newsstand app, so the exposure to your published content might be limited.

A publication can choose to advertise its availability, of course, and direct readers to the app, plus publications can also create their own standalone app through MediaWire, says the company, but it might be a shortcoming to consider.

MediaWire says support for Android, Windows Mobile and BlackBerry is coming by mid-2012.

http://www.thestar.com/business/personal_finance/spending_saving/2012/03/04/mediawire_app_lets_you_publish_a_digital_book.html

http://mediawiremobile.com/