2013 showed notable growth in digital publishing, and the trend continues. According to the Audit Bureau of Circulations, digital edition circulations as a whole were up 61% year on year and the number of digital editions audited increased by 52%.
Reaching a large audience over multiple platforms is obviously the goal for most print and digital publishers. The growing diversity of touch-points and digital platforms is a great opportunity for publishers to identify new markets and target specific audiences.
The maturation of the tablet market and the constant development of new technologies that enable content to be created, managed and disseminated faster than ever, mean that magazines as they have always been known will not remain that way.
One thing that’s particularly interesting about this newly emerging model is that it makes it much easier to build a strong relationship with a reader community. Unfortunately, this advantage is neutralized by the fact that making money in magazine publishing is not as easy as it once was. It is thought that magazine margins used to be in the region of 40 to 60 percent.
Targeting a specific market makes it much easier to connect with a community that is passionate about the same things and that could be one of the biggest benefits of the entire digital model, but there is a lot of work ahead.