“Digital” and “Magazine” go together like peaches and cream, and tablet computers are the perfect serving piece. According to the magazine.org Factbook 2012-2013, 77% of men and 68% of women are open to digital reading, 71% of tablet owners are interested in reading magazines on their devices, and better yet, 67% prefer to. Also interesting is that 85% of men in the hard-to-reach 18-34 demo are interested in reading magazines on their tablets.
A few more interesting statistics from the Factbook show just how consumers are connected to magazines:
- 38% of 18-34 year olds read magazines on electronic devices
- 41% of digital magazine readers download apps and pa for magazine content.
- 73% of 18-34 year old readers spend one hour or more reading or viewing electronic magazines
One of the most exciting findings about digital magazines is that the digital format drives engagement among readers. 70% want the ability to purchase products and services directly from electronic magazines, 73% read/tap on advertisements appearing in electronic magazines and 86% access the same electronic magazine two or more times.
Digital readers respond to the content they consume. They share their experience with peers and visit websites and retail businesses based on what they are reading, both advertising and editorial. Among those who took action because of what they read, 26% purchased something. Digital content works! Readers spend 2.5+ hours per month consuming content and magazine apps are top earners in key iPad categories.
Avid digital magazine readers are more social media savvy than the general population and more engaged in social media. They share their experiences about daily activities and feel that the experience of interacting with media is enhanced when shared with others. Tablet users use social media to talk about what they are reading in magazines. This word-of-mouth advertising is priceless to a brand.
Turn-Page.com can help your business develop an effective, profitable digital presence. Ask us about it, and check out other interesting statistics from the study at magazine.org/factbook.