Think about this: according to Daniel Roth, the Executive Editor at LinkedIn, one million professionals have now written a post on LinkedIn. Wow. One million unique writers publish more than 130,000 posts a week on LinkedIn. Pretty cool considering that there are more than 300 million registered LinkedIn members worldwide from over 200 countries, and two new members are added every second! Even more special about that number is who their audience is. About 45% of LinkedIn readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The average post now reaches professionals in 21 industries and 9 countries. Not bad for an enterprise that started just over a decade ago. Amazing stats but what does it all mean?
The real take away here is that LinkedIn is a great example of a perfect venue for starting conversations. It is a structured space for professionals and like-minded people to share knowledge and experiences with their peers. This is truly interactive social media, and it works. Long-used as a medium to network and make professional contacts, LinkedIn has evolved and expanded to meet the needs of its constituents.
Relationships matter and LinkedIn has become a perfect conduit for creating, building and maintaining relationships in a business environment. The Pew Research Center states that LinkedIn usage is very high among educated people (bachelor’s degree holders and up), people who earn high incomes (those making $75,000 a year or more), and used by an older age range (50-64 year olds). This demographic is the most desirable for professional connections. Taken as a whole, this demographic typically have more professional experience, spending power and influence that the general social media user.
The vast majority of recruiters and hiring managers use LinkedIn to find candidates, and professionals in every industry and at all levels used LinkedIn for networking, keeping informed about industry trends and to promote their businesses. According to Wikipedia, “LinkedIn CEO Jeff Weiner set a goal in 2012 to create an “economic graph” within a decade. The goal is to create a comprehensive digital map of the world economy and the connections within it. The economic graph will be built on the company’s current platform with data nodes including companies, jobs, skills, volunteer opportunities, educational institutions, and content They hope to include all the job listings in the world, all the skills required to get those jobs, all the professionals who could fill them, and all the companies (nonprofit and for-profit) at which they work. The ultimate goal is to make the world economy and job market more efficient through increased transparency.” When fully realized, this information will be invaluable for every industry in the world. It will truly be a game-changer.
Far from remaining static and resting on its laurels, LinkedIn continues to add different services to its platform to expand the ways that people use it.