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Magazine Circulation Snapshot – Interesting Trends

The Alliance for Audited Media recently released its semi-annual periodical Snapshot report which includes top-line print and digital circulation data for all consumer magazine members for the first half of 2013. The numbers are very interesting. While print media continues to show declining numbers, digital publications are trending higher, although the medium has a long way to grow.

Key Stats

For the 390 U.S. consumer magazines reporting comparable paid and verified numbers, total paid and verified circulation was down approximately 1 percent. Paid subscriptions were down 0.1 percent, and single-copy sales decreased by approximately 10 percent.

Digital editions continue to be a small but growing portion of magazines’ total circulation mix, nearly doubling year-over-year. For the first half of 2013, magazines reported a total average of 10.2 million digital replica editions (paid, verified and analyzed nonpaid), or 3.3 percent of total circulation. This compares with 5.4 million digital editions, or 1.7 percent of total circulation, in the first half of 2012.

Top Lists

Below are excerpts from a few charts pulled from the report — the top 10 U.S. consumer magazines by total paid and verified circulation, single-copy sales, digital replica editions and the top 10 magazines by analyzed nonpaid circulation. Historical charts and data are also available.

Top 10 U.S. Consumer Magazines by Single-Copy Sales
As filed with AAM. Subject to audit.
Publication Name Single-Copy Sales 6/30/2013 Single-Copy Sales 6/30/2012 Percent Change
WOMAN’S WORLD 1,103,996 1,149,242 -3.9%
COSMOPOLITAN 1,028,892 1,351,738 -23.9%
FIRST FOR WOMEN 1,004,422 1,024,889 -2.0%
PEOPLE 828,590 939,554 -11.8%
IN TOUCH WEEKLY 521,315 560,585 -7.0%
US WEEKLY 477,208 572,874 -16.7%
FOOD NETWORK MAGAZINE 448,734 400,254 12.1%
FAMILY CIRCLE 447,073 567,632 -21.2%
WOMAN’S DAY 443,746 360,365 23.1%
IN STYLE 441,514 544,875 -19.0%

 

Top 10 U.S. Consumer Magazines by Digital Replica Circulation
As filed with AAM. Subject to audit.
GAME INFORMER MAGAZINE 2,974,512
READER’S DIGEST 292,285
COSMOPOLITAN 246,815
TASTE OF HOME 215,658
MAXIM 211,429
NATIONAL GEOGRAPHIC 180,288
WORKING MOTHER 163,539
PODER HISPANIC 137,717
OK! WEEKLY 135,709
STAR MAGAZINE 117,554
Accessing the ReportThe full Snapshot report, which contains data on more than 500 U.S. and Canadian consumer magazines, is available at www.auditmedia.com

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