According to Forrester Research, online retail sales are expected to grow at a 10% compound annual growth rate from 2010 to 2015. Marketing efforts by traditionally print-based publishers have primarily been focused on delivering a product that will increasing e-commerce sales as an additional, and needed, revenue stream while the industry is in transition. As businesses are becoming more dependent on e-commerce revenue, more attention is turning towards delivering a mobile purchasing experience that is similar to the experience delivered via PC. Consumers expect their mobile experience to be better or equal to the experience received online. In the move into digital publishing, the focus must be on optimizing the reader’s mobile experience.
An app is a piece of software that is written on a technology platform and distributed through App stores such as iTunes, Android Play Store, etc. Mobile Apps are internet applications designed to run on smartphones and other mobile devices. Mobile apps are a good choice for digital publishers for many reasons, including:
- They can be used without an internet connection
- Mobile apps are fast. Since most of the information is stored within the application, there is no wait to load info over a slow connection.
- Any information that needs to be updated can be done in the background, allowing access to other information on the device at the same time.
- Mobile Apps are great for storing larger amounts of information, such as videos and catalogues.
If your goal for digital publishing is about creating an interactive and engaging place for users to view and take advantage of your information, a mobile application is the best choice for your business.
Let Mediawire show you.