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Mobile Apps are the Way Forward

The numbers don’t lie, and the statistics are incredible.

According to a recent IDC (International Data Corporation) report sponsored by IBM, more than half of Internet users use a mobile device to access it. That’s about 1.4 billion users worldwide. By 2017, nearly two-thirds of the global population will access the Internet using their mobile devices. That is almost two and a half BILLION people!

IDC estimates that mobile Internet users will have spent approximately 14 hours each month online in 2013, increasing to 27.7 hours per month by 2017. Mobile ecommerce also continues to expand. IDC estimates that 16% of mobile Internet users will buy products online in 2013, and up to 22% in 2017.

Absorb this…36% of the world’s population will use the Internet by 2017, and this will increase to 3.5 billion people, or 46% of the population on the planet, in short order.

Internet users are continuing to spend more of their time online. It’s currently about 99 hours each month, and IDC expects this to increase to 109 hours per month by 2017. Internet users will generate $13.6 trillion in ecommerce transactions in 2013 and $23.6 trillion in 2017, a compound annual growth rate (CAGR) of 14.8%.

Mobile apps are no longer a luxury or “extra” line item in a marketing strategy or digital publishing program. They are necessary tools. Digital magazine downloads are nearing 2 million per week, and readers of digital publications are also highly engaged with this content, spending more time with the digital content than with similar print publications.

The growth of audience share and engagement times bodes very well for the transition from print-only publishing to a digital option.  Consumers are eager to immerse themselves in the interactive experience provided by digital publications, and publishers must be ready to exceed their expectations with a digital print solution that delivers a fulfilling experience.