Latest News

blog-title
How Text-To-Speech Improves Commerce

How Text-To-Speech Improves Commerce

For people who make their living with words, and for businesses who want to really communicate with their customers, Text-to-Speech technology is a fantastic tool. Writers, bloggers, editors and content producers are discovering that Text-to-Speech makes proofreading and editing faster and much more accurate. Hearing copy read aloud makes it easy to identify grammatical and spelling mistakes. All commerce to a greater or lesser extent now takes place online. Digital communication on various appliances is ubiquitous and it’s not going to change. Historically, web content providers have been limited to read-only, text-based offerings. Recently more dynamic approaches have been possible... Read more »
How Text-to-Speech Software Facilitates Learning

How Text-to-Speech Software Facilitates Learning

In a nutshell, Text-to-Speech software takes written text and transforms it into speech. This technology offers several benefits to consumers, businesses, publishers, personal users and educational, and social institutions. This next-generation communications technology can expand learning and financial opportunities in many ways. Digital publishers can offer their clients an easy way to access information and leisure. After a long day at work, having a way to relax and listen to the latest news, gossip, and trends without having to read a word is very appealing and gives digital publishers another edge over print. For educators, the sky is the limit, and the ability to teach languages... Read more »
Text-to-Speech Applications: Benefits and Uses

Text-to-Speech Applications: Benefits and Uses

Text-to-speech systems, also known as TTS, were first developed to aid the visually impaired by offering a computer-generated spoken voice that would "read" text to the user. TTS software in general is considered an assistive technology tool that can be used in many ways. Another early application of this technology was to help people who have trouble reading. The amendment of the Individuals with Disabilities Education Act (IDEA) in 2004 compelled educational institutions to seek out technology to assist in fulfilling this mandate. T... Read more »
Content Curation is Here to Stay. Publishers Must Embrace It

Content Curation is Here to Stay. Publishers Must Embrace It

Content curation is basically the process of gathering information relevant to a particular topic or area of interest. Services, including curating apps or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. Content curation is often confused with, but is very different from content marketing. Content marketing often includes the use of original information designed to targ... Read more »
Apple’s Conundrum

Apple’s Conundrum

The recent request by the FBI for Apple to assist in the unlocking and access to an iPhone belonging to a suspected domestic terrorist has created a lot of interest and opinions among pundits, lawmakers and technology providers. The basic debate is about digital privacy and the obligation that companies do or do not have to modify their proprietary products for the so-called “public good”. The US Government’s request to Apple to create software to bypass the iPhone’s security capabilities, in effect weakening the very security protections that... Read more »
What Do Digital Magazine Readers Want?

What Do Digital Magazine Readers Want?

In a nutshell, no matter what medium they get their news and information from, readers basically want simplicity, and quality. They want good stories, reliable information, entertainment, and access to editorial content across a range of devices and channels. They want value, they want speed of delivery and they want consistency. Digital publications must be accessible, easy to locate, easy to use and share, and easy to purchase from all sorts of places. The ability to interact with content including buying products on the page is also becoming standard. Read more »
Looking Back on the Trends of 2015

Looking Back on the Trends of 2015

As 2015 ends and 2016 begins, it has become a habit to look back on what has been a busy year in the digital media industry and try to predict what will happen in the not-too-distant future. Ad-blocking, the use of analytics, social content and sharing, sponsored content (“advertorials”), immersive, interactive customer experiences, and the increased sale and usage of phablets (smartphones with larger screens) have all been notable trends in digital publishing in 2015 and they continue to develop. Parse.ly (www.parsely.com), a company that specializes in Read more »
Digital Advertising

Digital Advertising

Online advertising is a relatively new, complex format, and it is continually changing and adapting to the needs of industry. The new formats and capabilities inherent in the digital realm is opening up a huge opportunity for publishers and content providers to make a significant contribution to this new protocol. As innovation in advertising technology continues to evolve, the old, tried-and-true approaches of the past no longer work. The companies that were first to understand and implement the new methods are reaping the rewards, and they get to influence the direction of the industry. Advertising has always been by far the primary revenue generator for the publishing industry, especiall... Read more »
The News Isn’t Just Mobile, It’s Social Too

The News Isn’t Just Mobile, It’s Social Too

With tablet growth slowing and the desktop computer becoming redundant, it’s safe to say that there is a revolution going on. Tablet use is slowing down, and because of the ascendance of smartphones with bigger screens and unlimited apps and adequate battery life, the need for a separate, less portable touch screen device or desktop unit in the home is diminishing. The role of the laptop and desktop computer has definitely changed. Recent trends show that these devices are not now considered it the most important device for accessing online news at home, although desktop computers still remain the most important device in the office environment. It is becoming the norm for people to use... Read more »
We’re Getting Our News Differently Now

We’re Getting Our News Differently Now

For well over a decade, as the desktop/laptop/smartphone era of multi-device computing developed, traditional news organizations were at a severe disadvantage. Their business model, which had served everyone well for decades literally unchanged, was suddenly competing against flexible and financially stronger tech companies. The change is not complete even now. It’s all about mobile, both in the technology and the way of thinking about how we access information. The rise of mobile access among digital news audiences has been incredibly quick and relentless, and in less than a year has gone from being on par... Read more »