magazines

NEWS

Magazine Media Statistics. Good News!

MPA—THE ASSOCIATION OF MAGAZINE MEDIA is the primary advocate and voice for the magazine media industry. Their Magazine Media Factbook 2017/18 is out and it has a lot of information and statistics that show that the publishing industry, including digital magazines, is thriving. A few graphics from the report make it easy to see why: Digital magazine readership is increasing ...

Why Accessibility is Important in Digital Publishing…It’s the Law

According to the WHO (World Health Organization), there are 285,000,000 blind and visually impaired people in the world (June 2012), with 39,000,000 people categorized as legally blind and the remaining 246,000,000 people as visually impaired. To put these numbers in perspective, the population of the United States of America is over 315,000,000. Obviously from a business standpoint, these numbers are hard to ignore ...

Publishing, Social Media and Engagement

The opportunities for publishers to engage and grow their audiences are many and complex. The days of simply selling subscriptions, selling advertising space and increasing sales and news-stand numbers is no longer enough. Today, with publisher’s different audience groups accessing content in different ways and through different channels, it is difficult but more important than ever to develop digital and ...

Digital is Here to Stay

In 2013 most Americans got their news and information in some form of digital media, according to the Pew Research Center’s Journalism Project State of the News Media 2014. The Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world According to the 2014 report, 82% of ...

The Impact of Digital Advertising

This article by Laurie Sullivan of Online Media Daily provides an interesting overview of the direction and increasing impact of digital advertising over various media. Digital publishers have to consider the increasing reach available to them and their advertisers, and build their ad campaigns accordingly: Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion ...

Defining and Applying Native Advertising

The Online Publishers Association in partnership with Radar Research published the paper Premium Content Brands Are Native Naturals to understand OPA members’ brands native advertising offerings, marketer goals, metrics for success and surface best practices generated from these programs. Their results have ramifications for the digital publishing industry as a whole. The Association’s members defined Native Advertising as the following: ...