Home / News

Magazine Media Statistics. Good News!

MPA—THE ASSOCIATION OF MAGAZINE MEDIA is the primary advocate and voice for the magazine media industry. Their Magazine Media Factbook 2017/18 is out and it has a lot of information and statistics that show that the publishing industry, including digital magazines, is thriving. A few graphics from the report make it easy to see why:

Bar chart - The total number of adults 18+ who read digital edition magazines 2011-2016
Bar chart

Digital magazine readership is increasing every year. The format has become mainstream and the most sought-after demographic for publishers and advertisers alike are choosing digital magazines.

Statistics - Digital edition magazine readers
Statistics – Digital edition magazine readers

Digital advertising revenue is growing. The return on investment is strong and quantifiable.

Bar chart - The power of magazine brands
Bar chart – The power of magazine brands

The whole report can be found at http://www.magazine.org/insights-resources/magazine-media-factbook