News

Digital Advertising

Online advertising is a relatively new, complex format, and it is continually changing and adapting to the needs of industry. The new formats and capabilities inherent in the digital realm is opening up a huge opportunity for publishers and content providers to make a significant contribution to this new protocol. As innovation in advertising technology continues to evolve, the old, ...

The News Isn’t Just ...

With tablet growth slowing and the desktop computer becoming redundant, it’s safe to say that there is a revolution going on. Tablet use is slowing down, and because of the ascendance of smartphones with bigger screens and unlimited apps and adequate battery life, the need for a separate, less portable touch screen device or desktop unit in the home is ...

We’re Getting Our News ...

For well over a decade, as the desktop/laptop/smartphone era of multi-device computing developed, traditional news organizations were at a severe disadvantage. Their business model, which had served everyone well for decades literally unchanged, was suddenly competing against flexible and financially stronger tech companies. The change is not complete even now. It’s all about mobile, both in the technology and the ...

A Bit About Quizzes

With the explosive growth of online quizzes and surveys, it’s interesting to pause and think about where they come from and how long they’ve been around. Traditionally, a quiz has been a form of game or mind sport in which players attempt to answer questions correctly. In their latest online iterations, used mostly for entertainment purposes, quizzes can be played ...

How Mobile Users Are ...

According to a slew of new data including a report by Flurry Analytics, people are spending more time in mobile apps then they are watching TV. Other sources, including a Forrester Research study on app usage show that the apps that people are using are generally from a small list, and that they typically use five apps the majority of ...

It’s All About the ...

According to Flurry analytics, now part of Yahoo, mobile apps are becoming more and more important to publishers and advertisers alike. According to their research, in the second quarter of 2015 U.S. consumers spent 35 percent more time on their mobile devices than the same time period last year, now up to more than three-and-a-half hours per day. Interesting to ...

Windows 10 Under the ...

Aside from the shiny new bells and whistles that every user sees in Windows 10, there are significant changes and differences “under the hood” too. Windows 10 will incorporate multi-factor authentication technology based upon standards developed by the FIDO Alliance. (The Fast IDentity Online Alliance is an industry consortium that was launched in February 2013 to address the lack of ...

LinkedIn – A Success ...

Think about this: according to Daniel Roth, the Executive Editor at LinkedIn, one million professionals have now written a post on LinkedIn. Wow. One million unique writers publish more than 130,000 posts a week on LinkedIn. Pretty cool considering that there are more than 300 million registered LinkedIn members worldwide from over 200 countries, and two new members are added every second! Even more ...

Which Mobile Apps are ...

The statistic that the typical smartphone user spends about 37 hours in apps every single month has been circulating for a while now, but exactly which apps are used most often is a more interesting topic. Forrester tracked the app use of almost 2000 adult smartphone users in the U.S. during the three-month period ending in December 2014 and found ...

Maximizing the Success of ...

The name of the game, after the most important first step of actually getting your app installed is getting your customers to use it on a consistent basis. When users are engaged the next step in the process is to maximize the mobile app revenue because the ultimate goal, no matter what industry is to make a profit. Many mobile ...

About Apple iOS 9 ...

Apple’s iOS 9 operating system for iOS devices like the iPhone and the iPad is being launched soon. This is a general rundown of the various design changes, feature refinement and performance enhancements that it will offer. The biggest shift in iOS 9 is the focus on intelligence capability and proactivity. Apple is calling it “Proactive Suggestions”. This operating system ...

All About Digital Wallets

A digital wallet refers to an electronic application that allows an individual to make electronic commerce transactions. These transactions include purchasing items on-line with a desktop computer, smartphone or other mobile device. Digital wallet software is being developed to do more than just basic financial transactions. They are also increasingly being used as a security feature to authenticate the account ...