News

Consumers and Mobile Apps

Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos, titled Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. The report is based on data from an online survey of more than eight thousand people conducted in September 2014. Respondents were aged 18-64, and they were ...

The New Windows Store

Microsoft will be introducing new Windows Store when they release Windows 10 on July 29, 2015. The new Store will provide users with a unified shopping experience across every Windows 10 device. The ability to browse the store on PCs, tablets, and smartphones and easily purchase digital content including apps, games, music, movies and TV shows will make the Windows ...

Digital Platforms and Marketing

Digital platforms and applications are the beating heart at the center of today’s global economy. This is true to a greater or lesser degree through all industries and throughout most of the industrialized world. According to a study by Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night?, two-thirds of all marketers feel that digital is critical to their company’s success. ...

What You Should Know ...

Windows 10 Mobile is an edition of the Windows 10 operating system developed by Microsoft for use on mobile devices including smartphones and small tablets under 8 inches in screen size. It is an operating system developed by Microsoft as part of the Windows NT family of operating systems. It is now only available in public beta testing through the ...

The Digital Revolution

The digital revolution has most certainly changed the reading habits of everyone, even those who have not yet embraced the new media. It is becoming clear that digital reading habits reflect print-reading behaviors, but more and more the opposite is also true. Those who are early adapters of all things digital are typically the influencers among their demographic and peers, ...

It’s all About Content

One of the newest and most innovative uses of digital publishing technology is in custom publishing, which includes affinity content and companion advertising content, which is also known as “content marketing”. Content marketing is now a major part of the communications and marketing strategy in many industries. As always, in industry and throughout every genre the goal is to find ...

Apps, Mobile Optimized Website ...

Considering that mobile web use is growing at much faster rate than strictly desktop adoption, it is more important than ever for organizations to carefully consider the mobile experience they are offering when providing online content. It is now a necessity to have a mobile optimized website, not an option. Many people who are regular users of certain goods or ...

The relationship between education ...

It is becoming apparent that mobile device users are generally more highly educated and earn higher incomes than those who do not use the latest mobile technology. In the past few years, data from various sources indicate that mobile users, including tablet users, tend to engage more often in advertising on their devices and take greater action after seeing those ...

Marketing – A Digital ...

What is your organization doing to develop a digital strategy? Digital magazine advertisers and digital publishers want to know. It is estimated that at this point in the digital publishing transition, the percentage of digital media companies who can claim that their digital strategies are fully developed are in the lower single digits. This includes digital magazine marketing and advertising. ...

Successful Digital Magazines

The fast-growing market for digital content is rapidly changing along with the technology that is driving it. Until recently becoming more mainstream, digital publications and digital magazines in particular were not serious competitors to their print counterparts. At the start of the digital transformation, the earliest examples were just print publications scanned into .pdf documents, and they were completely static. ...

Mixed Media, Millennials, and ...

“Mixed Media” is basically a term used to describe the choices and methods that we use to access various information. In this context we are referring to advertising and publishing. Every day and in every aspect of our lives, we engage with a mix of digital and print magazine media. Words are everywhere and the delivery methods available for them ...

Transition From Print to ...

Web-based and mobile digital magazine options are increasing rapidly, and as they expand, consumers are adopting new reading habits, typically involving both a mix of print and digital formats. Even now, most readers prefer their digital experience to be similar to a print-like experience, even when reading on a mobile device. Mobile, especially smartphones and tablets have the ability to ...