News

It’s All About the ...

According to Flurry analytics, now part of Yahoo, mobile apps are becoming more and more important to publishers and advertisers alike. According to their research, in the second quarter of 2015 U.S. consumers spent 35 percent more time on their mobile devices than the same time period last year, now up to more than three-and-a-half hours per day. Interesting to ...

Windows 10 Under the ...

Aside from the shiny new bells and whistles that every user sees in Windows 10, there are significant changes and differences “under the hood” too. Windows 10 will incorporate multi-factor authentication technology based upon standards developed by the FIDO Alliance. (The Fast IDentity Online Alliance is an industry consortium that was launched in February 2013 to address the lack of ...

LinkedIn – A Success ...

Think about this: according to Daniel Roth, the Executive Editor at LinkedIn, one million professionals have now written a post on LinkedIn. Wow. One million unique writers publish more than 130,000 posts a week on LinkedIn. Pretty cool considering that there are more than 300 million registered LinkedIn members worldwide from over 200 countries, and two new members are added every second! Even more ...

Which Mobile Apps are ...

The statistic that the typical smartphone user spends about 37 hours in apps every single month has been circulating for a while now, but exactly which apps are used most often is a more interesting topic. Forrester tracked the app use of almost 2000 adult smartphone users in the U.S. during the three-month period ending in December 2014 and found ...

Maximizing the Success of ...

The name of the game, after the most important first step of actually getting your app installed is getting your customers to use it on a consistent basis. When users are engaged the next step in the process is to maximize the mobile app revenue because the ultimate goal, no matter what industry is to make a profit. Many mobile ...

About Apple iOS 9 ...

Apple’s iOS 9 operating system for iOS devices like the iPhone and the iPad is being launched soon. This is a general rundown of the various design changes, feature refinement and performance enhancements that it will offer. The biggest shift in iOS 9 is the focus on intelligence capability and proactivity. Apple is calling it “Proactive Suggestions”. This operating system ...

All About Digital Wallets

A digital wallet refers to an electronic application that allows an individual to make electronic commerce transactions. These transactions include purchasing items on-line with a desktop computer, smartphone or other mobile device. Digital wallet software is being developed to do more than just basic financial transactions. They are also increasingly being used as a security feature to authenticate the account ...

Consumers and Mobile Apps

Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos, titled Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. The report is based on data from an online survey of more than eight thousand people conducted in September 2014. Respondents were aged 18-64, and they were ...

The New Windows Store

Microsoft will be introducing new Windows Store when they release Windows 10 on July 29, 2015. The new Store will provide users with a unified shopping experience across every Windows 10 device. The ability to browse the store on PCs, tablets, and smartphones and easily purchase digital content including apps, games, music, movies and TV shows will make the Windows ...

Digital Platforms and Marketing

Digital platforms and applications are the beating heart at the center of today’s global economy. This is true to a greater or lesser degree through all industries and throughout most of the industrialized world. According to a study by Adobe, DIGITAL DISTRESS: What Keeps Marketers Up at Night?, two-thirds of all marketers feel that digital is critical to their company’s success. ...

What You Should Know ...

Windows 10 Mobile is an edition of the Windows 10 operating system developed by Microsoft for use on mobile devices including smartphones and small tablets under 8 inches in screen size. It is an operating system developed by Microsoft as part of the Windows NT family of operating systems. It is now only available in public beta testing through the ...

The Digital Revolution

The digital revolution has most certainly changed the reading habits of everyone, even those who have not yet embraced the new media. It is becoming clear that digital reading habits reflect print-reading behaviors, but more and more the opposite is also true. Those who are early adapters of all things digital are typically the influencers among their demographic and peers, ...