News

2012/2013 Magazine Media Factbook

The Association of Magazine Media has released its 2012/2013 Magazine Media Factbook and the data is interesting, to say the least! The following statistics are taken from that report. Magazines work for many reasons, and they are universally popular. 92% of Americans read magazines, whether paper or electronic versions.  Advertisers can take heart in the fact that magazines score higher ...

Different Devices for Different ...

In order to create a successful digital application, it is imperative to understand how your product will be used, on what device, and by whom. According to ABI Research Survey, June 2012, smartphones are most widely used at home, as are tablets. However, smartphone usage out of home generally exceeds that of tablets. 97% of tablets are used at home, ...

Digital Magazine Readers and ...

According to Magazines Canada, in a typical 24-hour day Canadians spend an average of 9.9 hours connected to technology, slightly more than the global average. Canadian connectivity is slightly younger and less affluent but more broadly based. More importantly for the topic of this article, *Tablets and smartphones are used most to access online content daily, more so than laptops ...

Newsweek Magazine Goes Digital ...

In the news today, was the announcement that Newsweek magazine will no longer be offered in print format as of the end of 2012. This may come as a shock to some, but us in the digital publishing world kind of expected it. More and more magazines and publications are moving their stuff to digital format and are quickly realizing ...

Print & Digital Magazine ...

The data shows that print magazines and their digital counterparts work in tandem to strengthen each other. 75% of consumers feel that digital content complements print content* and that “digital extras” such as video, slide shows and audio content enhances the magazine reading experience. 85% of digital consumer magazine readers are satisfied/very satisfied with their digital experience** and the ongoing launch of ...

Digital Magazine Apps Evolve ...

When tablet use exploded in early 2010 thanks to the introduction of the iPad, the possibilities for digital magazines seemed endless. Here was a new (again) format seemingly made for reading image-and graphic-intense periodicals. Very quickly loads of apps appeared, catering to what was assumed was every want and need of the magazine buying public. This is proving easier said than done.  ...

Digital Publishing Software: Features ...

The challenge for publishers and app developers in the digital publishing industry is to create a great user experience on an ever-shrinking screen. Even though tablets are getting smaller and smart phones are getting larger, the luxury of working with a 10” x 12” page is a thing of the past. Shrinking existing print pages to fit the screen is not a ...

Mobile Apps For Magazines ...

The Association of Magazine Media commissioned a study among consumers who read the digital editions of magazines via mobile apps designed for tablets and eReaders. The sample source for the study was a pool of more than 75,000 consumers that were pre-screened for their ownership of mobile devices and their use of magazine-branded apps. 1009 people completed the survey, which ...

iPad Offers Great Reading ...

By all accounts, the iPad should provide a great reading experience. After all, the device has so many great features, including full-screen views, instant page-turns, accurate color reproduction, fast zooming and font adjustment, instant bookmarking, and all the interactive extras you can imagine. The problem is that the iPad is just a vehicle. It’s what is (or is not) available ...

A Successful Digital Publication ...

The market for digital content is in its infancy and is rapidly changing along with the technology that is driving it. Until recently digital publications and magazines in particular were not serious competitors to their print counterparts. The earliest examples were just print magazines scanned into .pdf documents, and they were completely static. No hyperlinks, no videos, no additional information, ...

People actually read digital ...

The publishing industry is still feeling out ways to take advantage of new digital formats. Plenty of traditional magazine subscribers have declared that they still prefer old fashioned print, but a group of brave souls has slowly grown in number since the iPad was introduced in 2010: those who read magazines on tablets. Whether the general public loves them or ...