News

Magazine Publishers Must Understand ...

Although consumers have bought fewer and fewer print magazines in the last few years, and news magazines have been the hardest hit, there is data emerging that shows the demand for magazines on tablets and smartphones bodes well for the industry in general. The broader consumer magazine industry had another difficult year in 2012, though not quite as tough as ...

Print and Digital Publications ...

According to the Pew Internet & American Life Project from the Pew Research Center, 45% of Americans owned a smartphone as of September 2012, up from 35% in May 2011. Pew Internet also reports that the number of people with either a tablet computer or an e-reader climbed from 18% in late 2011 to 33% in late 2012. These numbers ...

Smart Phones and Mobile ...

For many people smartphones have replaced the wristwatch, and like the watch of old, smartphones are always within reach of their owners. They help us stay in touch wherever we are and whenever we want. They provide immediate access to favorite magazine apps and other preferred content. Smartphones facilitate access to social media, targeted internet browsing, shopping and reading activity. ...

Mobile Apps and Websites ...

According to emarketer.com, “This year there are expected to be 1 billion active mobile app users worldwide spending 101 billion minutes a month on Android/iOS apps alone. And in the US, users will spend another 23 billion minutes a month on the mobile web.” If even a tiny fraction of these users were to be engaged in commerce via a ...

Native Apps Are Becoming ...

New statistics just out from numerous sources are showing that most mobile users prefer using native apps over mobile sites for speed, convenience and ease of use. According to Compuware, 85% of smartphone and tablet users globally favored apps over mobile sites. A recent survey from Bite Interactive shows that native smartphone applications are more likely to result in loyalty ...

New Technology and the ...

Magazines are not dead.More platforms mean more opportunities and better ways to connectpeople with what they care about. There is no doubt that challenging times lie ahead for magazines. The recently published Audit Bureau of Circulations figures paint adisturbing picture, but these figures are only a partial reflection of what is really going on. The industry trade body, the Professional ...

Mobile Apps and Small ...

Apple’s iPad arrived on the scene in early 2010, and publishers knew that the possibilities for digital magazines were endless. With its large screen size and growing popularity, the iPad quickly assumed a dominant position on the tech scene. Smart phones did not seem to offer much in the way of opportunities for magazines, as its small screen size seemed ...

2012/2013 Magazine Media Factbook

The Association of Magazine Media has released its 2012/2013 Magazine Media Factbook and the data is interesting, to say the least! The following statistics are taken from that report. Magazines work for many reasons, and they are universally popular. 92% of Americans read magazines, whether paper or electronic versions.  Advertisers can take heart in the fact that magazines score higher ...

Different Devices for Different ...

In order to create a successful digital application, it is imperative to understand how your product will be used, on what device, and by whom. According to ABI Research Survey, June 2012, smartphones are most widely used at home, as are tablets. However, smartphone usage out of home generally exceeds that of tablets. 97% of tablets are used at home, ...

Digital Magazine Readers and ...

According to Magazines Canada, in a typical 24-hour day Canadians spend an average of 9.9 hours connected to technology, slightly more than the global average. Canadian connectivity is slightly younger and less affluent but more broadly based. More importantly for the topic of this article, *Tablets and smartphones are used most to access online content daily, more so than laptops ...

Newsweek Magazine Goes Digital ...

In the news today, was the announcement that Newsweek magazine will no longer be offered in print format as of the end of 2012. This may come as a shock to some, but us in the digital publishing world kind of expected it. More and more magazines and publications are moving their stuff to digital format and are quickly realizing ...

Print & Digital Magazine ...

The data shows that print magazines and their digital counterparts work in tandem to strengthen each other. 75% of consumers feel that digital content complements print content* and that “digital extras” such as video, slide shows and audio content enhances the magazine reading experience. 85% of digital consumer magazine readers are satisfied/very satisfied with their digital experience** and the ongoing launch of ...