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What Do Digital Magazine Readers Want?

What Do Digital Magazine Readers Want?

In a nutshell, no matter what medium they get their news and information from, readers basically want simplicity, and quality. They want good stories, reliable information, entertainment, and access to editorial content across a range of devices and channels. They want value, they want speed of delivery and they want consistency. Digital publications must be accessible, easy to locate, easy to use and share, and easy to purchase from all sorts of places. The ability to interact with content including buying products on the page is also becoming standard. Read more »
Looking Back on the Trends of 2015

Looking Back on the Trends of 2015

As 2015 ends and 2016 begins, it has become a habit to look back on what has been a busy year in the digital media industry and try to predict what will happen in the not-too-distant future. Ad-blocking, the use of analytics, social content and sharing, sponsored content (“advertorials”), immersive, interactive customer experiences, and the increased sale and usage of phablets (smartphones with larger screens) have all been notable trends in digital publishing in 2015 and they continue to develop. Parse.ly (www.parsely.com), a company that specializes in Read more »
Digital Advertising

Digital Advertising

Online advertising is a relatively new, complex format, and it is continually changing and adapting to the needs of industry. The new formats and capabilities inherent in the digital realm is opening up a huge opportunity for publishers and content providers to make a significant contribution to this new protocol. As innovation in advertising technology continues to evolve, the old, tried-and-true approaches of the past no longer work. The companies that were first to understand and implement the new methods are reaping the rewards, and they get to influence the direction of the industry. Advertising has always been by far the primary revenue generator for the publishing industry, especiall... Read more »
The News Isn’t Just Mobile, It’s Social Too

The News Isn’t Just Mobile, It’s Social Too

With tablet growth slowing and the desktop computer becoming redundant, it’s safe to say that there is a revolution going on. Tablet use is slowing down, and because of the ascendance of smartphones with bigger screens and unlimited apps and adequate battery life, the need for a separate, less portable touch screen device or desktop unit in the home is diminishing. The role of the laptop and desktop computer has definitely changed. Recent trends show that these devices are not now considered it the most important device for accessing online news at home, although desktop computers still remain the most important device in the office environment. It is becoming the norm for people to use... Read more »
We’re Getting Our News Differently Now

We’re Getting Our News Differently Now

For well over a decade, as the desktop/laptop/smartphone era of multi-device computing developed, traditional news organizations were at a severe disadvantage. Their business model, which had served everyone well for decades literally unchanged, was suddenly competing against flexible and financially stronger tech companies. The change is not complete even now. It’s all about mobile, both in the technology and the way of thinking about how we access information. The rise of mobile access among digital news audiences has been incredibly quick and relentless, and in less than a year has gone from being on par... Read more »
A Bit About Quizzes

A Bit About Quizzes

With the explosive growth of online quizzes and surveys, it’s interesting to pause and think about where they come from and how long they’ve been around. Traditionally, a quiz has been a form of game or mind sport in which players attempt to answer questions correctly. In their latest online iterations, used mostly for entertainment purposes, quizzes can be played in competition with others, with time and accuracy the measure of success. Another more traditional definition and use for a quiz would be as a brief assessment used in education and similar fields to measure growth in knowledge, abilities, and/or skills. According to Wikipedia, the first attested use of the word “quiz” ... Read more »
How Mobile Users Are Spending Their Time

How Mobile Users Are Spending Their Time

According to a slew of new data including a report by Flurry Analytics, people are spending more time in mobile apps then they are watching TV. Other sources, including a Forrester Research study on app usage show that the apps that people are using are generally from a small list, and that they typically use five apps the majority of the time. Which five apps obviously vary from person to person, but a small number of frequently-used apps is typical across users. For some, their top five might include social media or... Read more »
It’s All About the Apps

It’s All About the Apps

According to Flurry analytics, now part of Yahoo, mobile apps are becoming more and more important to publishers and advertisers alike. According to their research, in the second quarter of 2015 U.S. consumers spent 35 percent more time on their mobile devices than the same time period last year, now up to more than three-and-a-half hours per day. Interesting to note is that less of that increased time was spent using mobile browsers. In fact, according to Flurry, 90% of time spent on any mobile device was spent in apps. This trend provides huge opportunities for dev... Read more »
Windows 10 Under the Hood

Windows 10 Under the Hood

Aside from the shiny new bells and whistles that every user sees in Windows 10, there are significant changes and differences “under the hood” too. Windows 10 will incorporate multi-factor authentication technology based upon standards developed by the FIDO Alliance. (The Fast IDentity Online Alliance is an industry consortium that was launched in February 2013 to address the lack of interoperability among authentication devices.) Windows 10 includes improved support for biometric authentication through the Windo... Read more »
LinkedIn – A Success Story

LinkedIn – A Success Story

Think about this: according to Daniel Roth, the Executive Editor at LinkedIn, one million professionals have now written a post on LinkedIn. Wow. One million unique writers publish more than 130,000 posts a week on LinkedIn. Pretty cool considering that there are more than 300 million registered LinkedIn members worldwide from over 200 countries, and two new members are added every second! Even more special about that number is who their audience is. About 45% of LinkedIn readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The average post now reaches professionals in 21... Read more »