Latest News

blog-title
A Bit About Quizzes

A Bit About Quizzes

With the explosive growth of online quizzes and surveys, it’s interesting to pause and think about where they come from and how long they’ve been around. Traditionally, a quiz has been a form of game or mind sport in which players attempt to answer questions correctly. In their latest online iterations, used mostly for entertainment purposes, quizzes can be played in competition with others, with time and accuracy the measure of success. Another more traditional definition and use for a quiz would be as a brief assessment used in education and similar fields to measure growth in knowledge, abilities, and/or skills. According to Wikipedia, the first attested use of the word “quiz” ... Read more »
How Mobile Users Are Spending Their Time

How Mobile Users Are Spending Their Time

According to a slew of new data including a report by Flurry Analytics, people are spending more time in mobile apps then they are watching TV. Other sources, including a Forrester Research study on app usage show that the apps that people are using are generally from a small list, and that they typically use five apps the majority of the time. Which five apps obviously vary from person to person, but a small number of frequently-used apps is typical across users. For some, their top five might include social media or... Read more »
It’s All About the Apps

It’s All About the Apps

According to Flurry analytics, now part of Yahoo, mobile apps are becoming more and more important to publishers and advertisers alike. According to their research, in the second quarter of 2015 U.S. consumers spent 35 percent more time on their mobile devices than the same time period last year, now up to more than three-and-a-half hours per day. Interesting to note is that less of that increased time was spent using mobile browsers. In fact, according to Flurry, 90% of time spent on any mobile device was spent in apps. This trend provides huge opportunities for dev... Read more »
Windows 10 Under the Hood

Windows 10 Under the Hood

Aside from the shiny new bells and whistles that every user sees in Windows 10, there are significant changes and differences “under the hood” too. Windows 10 will incorporate multi-factor authentication technology based upon standards developed by the FIDO Alliance. (The Fast IDentity Online Alliance is an industry consortium that was launched in February 2013 to address the lack of interoperability among authentication devices.) Windows 10 includes improved support for biometric authentication through the Windo... Read more »
LinkedIn – A Success Story

LinkedIn – A Success Story

Think about this: according to Daniel Roth, the Executive Editor at LinkedIn, one million professionals have now written a post on LinkedIn. Wow. One million unique writers publish more than 130,000 posts a week on LinkedIn. Pretty cool considering that there are more than 300 million registered LinkedIn members worldwide from over 200 countries, and two new members are added every second! Even more special about that number is who their audience is. About 45% of LinkedIn readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The average post now reaches professionals in 21... Read more »
Which Mobile Apps are Used the Most?

Which Mobile Apps are Used the Most?

The statistic that the typical smartphone user spends about 37 hours in apps every single month has been circulating for a while now, but exactly which apps are used most often is a more interesting topic. Forrester tracked the app use of almost 2000 adult smartphone users in the U.S. during the three-month period ending in December 2014 and found that 12% of their time was spent in Google and 13% in Facebook, making the two of them far and away more popular than any other company out there. The mass acceptance and usage of these apps have huge implications for business and their marke... Read more »
Maximizing the Success of Mobile Apps

Maximizing the Success of Mobile Apps

The name of the game, after the most important first step of actually getting your app installed is getting your customers to use it on a consistent basis. When users are engaged the next step in the process is to maximize the mobile app revenue because the ultimate goal, no matter what industry is to make a profit. Many mobile marketers and app providers’ focus mainly on getting their app installed which is still the most important goal, but installing an app is only the beginning of the mobile customer journey. The brass ring is to have the app used. Customer engagement has always been the goal of marketing, and mobile customer engagement is the future of the new marketing era. Read more »
About Apple iOS 9 Apps and Services

About Apple iOS 9 Apps and Services

Apple’s iOS 9 operating system for iOS devices like the iPhone and the iPad is being launched soon. This is a general rundown of the various design changes, feature refinement and performance enhancements that it will offer. The biggest shift in iOS 9 is the focus on intelligence capability and proactivity. Apple is calling it “Proactive Suggestions”. This operating system will allow iOS devices to learn user habits and act on that information, for example by opening up apps before they are needed, r... Read more »
All About Digital Wallets

All About Digital Wallets

A digital wallet refers to an electronic application that allows an individual to make electronic commerce transactions. These transactions include purchasing items on-line with a desktop computer, smartphone or other mobile device. Digital wallet software is being developed to do more than just basic financial transactions. They are also increasingly being used as a security feature to authenticate the account holder's credentials. The uses for this technology are expanding all the time. For example, a digital-wallet could be used to verify the age of the buyer to the store while purchasing al... Read more »
Consumers and Mobile Apps

Consumers and Mobile Apps

Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos, titled Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps. The report is based on data from an online survey of more than eight thousand people conducted in September 2014. Respondents were aged 18-64, and they were ask about how they find, buy, and use smartphone applications. Just more than half of respondents said they typically become aware of mobile apps from friends and family. Other common discovery methods are app stores (... Read more »