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thestar.com Post – MediaWire app lets you publish a digital book

A new app from a Montreal company called MediaWire turns your iPad, iPhone or iPod touch into a device that can publish books, magazine or newspapers.

It’s similar in concept to Apple’s Newsstand and the popular Zinio app, but MediaWire offers a quicker, easier and less costly publishing solution.

You log on to a secure web portal, upload a PDF file and the publication will be live within the MediaWire app. If the publication is free, it’ll take under an hour to be published. If there’s a cost, Apple needs to approve it, which could take a few days.

Along with digitizing text and photos, the publishing tool also lets you add web links, videos, audio and other interactive content, if desired.

After your materials has been published, you can see sales info (broken out by day, week or month), as well as the geographic location of users and the device they’re using.

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For those who like to read digital books, magazines and newspapers, MediaWire houses dozens of publications – free and subscription based – that appear on the app virtually the same day as the paper version hits newsstands.

Once you open the app, swipe left and right to peruse the list, tap to download the ones you want to read, and the magazines, journals and newspapers appear under the My Library tab. You can also do a search by keyword or browse by category. Paid publications are purchased through one’s iTunes account.

MediaWire doesn’t have as many well-known publications as Newsstand and Zinio, but at least most of the selections are free. Readers can also share publications with friends through social networking sites, such as Facebook, Twitter and LinkedIn.

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The lack of high-profile magazines, means fewer eyeballs than Zinio or the Newsstand app, so the exposure to your published content might be limited.

A publication can choose to advertise its availability, of course, and direct readers to the app, plus publications can also create their own standalone app through MediaWire, says the company, but it might be a shortcoming to consider.

MediaWire says support for Android, Windows Mobile and BlackBerry is coming by mid-2012.