According to the Pew Internet & American Life Project from the Pew Research Center, 45% of Americans owned a smartphone as of September 2012, up from 35% in May 2011. Pew Internet also reports that the number of people with either a tablet computer or an e-reader climbed from 18% in late 2011 to 33% in late 2012. These numbers will continue to grow.
Younger readers tend to go to websites, or increasingly, to mobile, while older readers still seek out the tangible, in the form of a paper publication.
When a publisher decides to add a digital offering, there are many things to take into consideration; it’s not necessarily about abandoning the print format, but a rethinking of their core values, products and what would best serve their clientele.
For many publishers a dual approach is the best way to go at the outset. As their digital product offerings evolve and improve, it may very well be that the print version becomes redundant, but there will be a gradual shift, especially for established print publications. The use of the statistics interface built into the Turn-page.com digital publishing software enables publishers to track usage and address their readers’ needs. Ask us how.