Back »

Statistics You Can Use

* A majority of mobile device owners wake up each morning and immediately grab their smartphones to check for new emails or see the weather forecast, new research shows.
A study by cloud testing service Soasta ( revealed that nearly 70 percent of U.S. smartphone owners grab their device first thing in the morning and check to see how many new emails arrived while they were sleeping.
Checking the weather forecast and seeing if any new Facebook or Twitter messages arrived are also popular activities among smartphone owners every morning. The research shows that 45 percent of those surveyed check a weather app when they awake each day, and 40 percent review their social media accounts via their phone.

* There was moderately encouraging news for consumer magazine publishers this week with the release of third-quarter ad numbers from the Publishers Information Bureau, which showed the erosion of print ads is slowing while tablet ad units continued their surge.
In the third quarter, print-ad pages dropped only 1.8 percent compared to the year-ago quarter, according to PIB, while tablet ad units in the same period jumped 17.5 percent.
Year to date, print ad pages are still down 3.8 percent compared to the nine months a year earlier. The tablet market jumped 22 percent in ad units in the year-to-year comparison.

* Falling demand from consumers and advertisers has damaged the Magazine and Periodical Publishing in Canada industry. Consequently, revenue has declined at an average annual rate of 3.1% in the five years to 2013. This is because consumers have increasingly opted for digital products rather than printed magazines and periodicals. Digital products have increased in popularity as mounting internet speeds, and the widespread adoption of smart phone and table devices, has amplified the accessibility and convenience of retrieving online content.
* The number of fixed broadband connections has increased 3.8% annually, while the amount of mobile telephone subscriptions has grown 6.2% in the five years to 2013. Industry operators have only slowly recaptured some lost revenue with digital offerings of magazines and periodicals. Moreover, declining consumer demand for periodicals and magazines has caused revenue from advertising to decline as well, given that the value of advertisements is dependent on the audience reached. In 2013, revenue is expected to continue decreasing at 2.4% to $2.2 billion. Read more at

Mobile Phone Used in The Morning