The data shows that print magazines and their digital counterparts work in tandem to strengthen each other.
75% of consumers feel that digital content complements print content* and that “digital extras” such as video, slide shows and audio content enhances the magazine reading experience.
85% of digital consumer magazine readers are satisfied/very satisfied with their digital experience** and the ongoing launch of digital brand extensions ensures continued relevance to readers, new and emerging audiences, continued industry competitiveness and 360? marketing surround.
Digital magazines make print magazines better, and they offer extra benefits to readers!
Availability – Digital issues keep on giving. Current and back issues can be accessed immediately online.
Search Engine Friendly – Readers looking for specific information can arrive at a digital magazine page just as easily as they can a website.
Dynamic – Digital magazines can be accessed and read on smartphones, tablets and eReaders, anywhere and anytime.
Timeliness – When time matters, digital magazines deliver time-sensitive information to readers quickly.
Magazines have always been about high engagement at a very personal level. Magazine readers, whether of consumer magazines or trade publications, are loyal to the brand.
Add extra content and interactive features that digital provides, and a good thing just got even better. Digital media are the perfect complement to the printed page.
*Source: Harrison Group/Zinio/ MEMS Technologies, 2010
**(Source: Texterity/BPA Worldwide Certified Profile of the Digital Edition Reader, 2010. N = 9,443 digital consumer magazine readers)8